When you visit this website we and third parties may store certain information on your computer in the form of “cookies”, or similar technology such as e.g. fingerprinting, all referred to below as “cookies”. Fingerprinting associates your browser’s settings with social media accounts that you are signed into. The fingerprinting is anonymized to Blåkläder but makes you eligible for future web campaigns in collaboration with for example LinkedIn and Twitter.

We use cookies for statistical purposes, for marketing purposes and to tailor the website to your needs, interests and preferences for the purpose of enhancing your experience visiting our website. Using cookies for statistical purposes helps us understand how the website is used, as cookies allow us to gather information concerning which pages are visited and how much time visitors spend browsing them. On the basis of the aggregated data and non-aggregated data, we can adjust and develop the website to better reflect your preferences and offer a more customer-oriented experience. Cookies may also be used for session management purposes and when you choose your display language and other personalized features. The cookie does not in itself contain any personal information; it only identifies the device you use with your web browser.

Blåkläder does not exchange cookies with websites of third parties or external suppliers of data, with the exception of third parties working directly with Blåkläder to provide website services.

In addition, finally, cookies may facilitate certain third-party applications, such as social media network connections, and hence allow you to use certain additional features, e.g. ”like” something on Facebook, ‘tweet” something via Twitter, etc.

• WHAT ARE COOKIES?

Cookies are small text files that your browser installs on your computer and that enables the website to recognize you upon your visit. It consists of a unique number and can hence distinguish you from other visitors, but it does not in itself contain any personal details. This means that Blåkläder cannot identify you personally solely on the basis of such cookies, nor identify you when you visit third-party websites.

• THE TYPE OF COOKIES WE USE AND WHY

The cookies you accept by visiting blaklader.uk are declared in the attached file in the bottom of this document.

• WHAT KIND OF DATA IS GATHERED AND FOR WHAT PURPOSES?

Blåkläder’s cookies

When you visit the website, Blåkläder can automatically collect the following technical information: your operating system and browser type, the domain name of another website that you used to get access to the website, the time and duration of your visit, which pages you have visited, etc.

These data will be used in order for Blåkläder to study overall demographic data, behavior and interests. The information may also be used for marketing purposes, namely to promote the most relevant information to user(s) based on the information above. It will also allow Blåkläder to better tailor the website and its applications to the various needs and wishes of its visitors for it can thus better:

• estimate its audience size and usage pattern;
• store information about preferences and individual interests;
• speed up searches; and recognize you when you return to our site and log in to your account. Users who are not logged in can never be identified on a personal level.

Google analytics and other providers of third party cookies

It is important to stress that, aside from remembering your settings on our website, Blåkläder uses the gathered data exclusively for web statistics and marketing in Google Analytics (provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”)), which means that the data is only used in an aggregated manner and strictly for internal purposes.

Google uses the information to evaluate visitors’ use of the website, compiling reports on website usage and services related to website activity and internet usage. Furthermore, Google may customize the advertising you see on the basis of information on your previous browsing. The information stored in the cookies used by Google (such as IP addresses) are forwarded to and stored on Google servers located all around the world. Hence, the information can be stored on a server located in a country other than where you live. Google may also transfer the information to third parties, where required by law or when such third party processes the information on Google’s behalf. Google will not correlate your IP address with any other data that Google has stored.

• IF YOU ARE LOGGED INTO YOUR ACCOUNT ON BLAKLADER.COM

If you are logged into your account on Blåkläder’s website the information generated by the use of cookies will be connected to your personal data, resulting in the otherwise non-personal data generated through the use of cookies, becoming personal data. Our legal basis for use of such personal data is our legitimate interest to market our products and services to you and to analyze your behavior on our website for the purpose of improving the features and content of our website. Please note that you can limit the information generated through the use of cookies by changing your browser settings etc., see Sections 5 to 8 below.

• YOUR CONSENT

By accessing and using this website and allowing cookies through your web browser settings and by not using the out-out possibility, you consent to the use of cookies.

Upon accessing Blåkläder’s website for the first time, you will be prompted to accept the use of cookies and you will be shown a link to this cookies policy for further information. The notification banner will no longer appear on your screen on future visits to the website, but the option to remove cookies or withdraw your consent to use cookies altogether will remain open to you via the settings of your internet browser.

• IF YOU DO NOT ACCEPT COOKIES

If you do not want to accept cookies you need to configure your browser settings in such a way that it allows or refuses the use of cookies. Because not all browsers are alike, we advise you to consult the Help menu of your browser to know how you can (re)adjust your cookie preferences for the future. You may also withdraw your consent by sending an email to cookies@blaklader.com in this regard. Note, however, that disabling cookies may sometimes prevent you from having an optimal use of the website.

• IF YOU WANT TO DELETE COOKIES

You can delete cookies that have been saved on to your computer. How to do this depends on the type of browser you use. We advise you to consult the Help menu of your browser to know how you can delete existing cookies.

• IF YOU DO NOT WANT TO ACCEPT THIRD PARTY COOKIES

If you do not wish us to collect, store, and analyze statistical data related to your visit, or you do not want to receive information relevant to your interests on our websites you may object to the future use of your data at any time (opt-out).  In order to object to the use of your data you need to install an opt-out cookie in your browser. The opt-out cookie will only indicate that you have opted out and it will only affect the browser where the opt-out cookie is installed. If you delete the cookie or use a different device, you need to opt-out again by installing a new opt-out cookie.

Click here if you want to install opt-out cookies:

You can also reduce placing of third party cookies by setting a “do not track” tag in your browser settings. By enabling this feature only cookies specific to your preferences for blaklader.se will be saved on your computer. You can read more about the “do not track”-tag in the documentation for your browser. You can delete cookies that have been saved on to your computer. How to do this depends on the type of browser you use. We advise you to consult the Help menu of your browser to know how you can delete existing cookies.

• SHARE FUNCTIONS

Our website includes buttons where you as a visitor of the website can share content with friends via social networks, such as LinkedIn, Twitter, Facebook and Google+. These external websites can place cookies on your device when you are logged into their services. Please consult the respective websites for more information about their cookies and how you can handle them.

For more information, please contact:
0800 028 8234
uksales@blaklader.com